Hype vs. hope

Mother Jones
by Bill McKibben

11/06/06

Ten percent of a two-year-old's nouns are brand names; by the time an American child heads to school, he or she can recognize hundreds of logos. Disney is now putting its cartoon characters on fresh fruit, arguing (perhaps correctly) that it's the only way to get kids to eat it. If that's the world we're born into, is it any wonder we want corporations to solve our biggest problems as well? Isn't it a parent's job to protect us? And besides, who else has the capital and the power to do what needs to be done in the face of a crisis like global warming? Any sign that corporations might be willing to take on the job is greeted with an enthusiasm that borders on delusion.

//www.motherjones.com/news/feature/2006/11/hype_vs_hope.html


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