CBS fires Imus

Houston Chronicle

04/13/07

The chief of CBS Corp. said the furor over Don Imus’ racist remarks had escalated beyond mere disgust with the talk show host. But it was Imus who ultimately paid the price. CBS abruptly fired Imus on Thursday from the radio show that he has hosted for nearly 30 years, a day after MSNBC said it would no longer televise it. Imus’ description of the Rutgers women’s basketball team as ‘nappy-headed hos’ set off a national debate about taste and tolerance. … For Imus’ critics, his recent remarks were the latest in a line of objectionable statements by the ringmaster of a show that mixed high-minded talk about politics and culture with crude, locker-room humor. Imus apologized, and tried to explain himself before the Rev. Al Sharpton’s radio audience, appearing alternately contrite and combative. But many of his advertisers bailed in disgust, particularly after the Rutgers women spoke of their hurt... [editor’s note: Personally, I suspect that things are working out just the way Imus planned, and that he’ll quickly pick up a more lucrative deal from satellite radio than he was getting from CBS - TLK]

//www.chron.com/disp/story.mpl/ap/fn/4711723.html

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Imus’s last outrage?

Boston Globe
by Joan Vennochi

04/12/07

Money talks, and in the case of Don Imus, it is saying: ‘You’re history.’ Prominent advertisers are distancing themselves from the legendary broadcaster. Staples, the office supply chain, asked MSNBC to remove its advertising from the television simulcast of Imus’s radio program. Procter & Gamble withdrew all its advertising from MSNBC’s daytime schedule. American Express Co. and General Motors Corp. also pulled advertisements from the show, which is broadcast on CBS Radio and MSNBC television. The simulcast was later canceled. These sponsors understood what Imus’s star-powered stable of pundits and politicos did not: When you lie down with dogs, you get up with fleas. They showed more courage than anyone in the Imus crowd. But look what it took for Imus to finally shock them...

//tinyurl.com/2zqfqt


Informant: Thomas L. Knapp



//freepage.twoday.net/search?q=Imus
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