The Century of the Self

Video - Adam Curtis' acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty.

American corporations realised that self was not a threat but their greatest opportunity. It was in their interest to encourage people to feel they were unique individuals and then sell them ways to express that individuality. To do this they turned to techniques developed by Freudian psychoanalysts to read the inner desires of the new self.

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//informationclearinghouse.info/article12642.htm



The Century of the Self

Documentary by Adam Curtis

This episode explains how politicians on the left, in both Britain and America, turned to the techniques developed by business to read and fulfil the inner desires of the self. - The aim of those who had originally created these techniques had not been to liberate the people but to develop a new way of controlling them.

//informationclearinghouse.info/article12698.htm

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