US: selling to the worried well
US pharmaceutical companies have long known that the potential market for their products is limited by the finite number of sick people; so they have turned to the healthy for further expansion of their markets, using exploitative, fear-inducing advertising techniques.
http://www.informationclearinghouse.info/article13064.htm
http://www.informationclearinghouse.info/article13064.htm
rudkla - 17. Mai, 14:09