Beyond Propaganda
John Kenney helped to design BP's "beyond petroleum" ad campaign and believed for awhile that this oil company was different: "I guess, looking at it now, 'beyond petroleum' is just advertising. It's become mere marketing - perhaps it always was - instead of a genuine attempt to engage the public in the debate or a corporate rallying cry to change the paradigm."
http://www.truthout.org/issues_06/081506EC.shtml
http://www.truthout.org/issues_06/081506EC.shtml
rudkla - 16. Aug, 11:25